Services

Sustainable Tourism Development

Education and strategy designed to grow destinations sustainably and engage all stakeholders. Mountain Roots has played a leading role in the Colorado Tourism Office Destination Development Program since its inception. Mountain Roots can develop education content and training course curriculum:

• Community-based Tourism

• Adventure Tourism

• Rural Tourism Development

• Sustainable Tourism Initiatives

• Sustainable Destination Marketing

Stakeholder Engagement

Project management requires a strong understanding and ability to work with a diverse group of stakeholders. Mountain Roots has worked in a variety of sectors and can help facilitate and build these important relationships. 

• Facilitating tourism development projects in rural communities.

• Stakeholder and community engagement strategy, training and workshops.

• Accurate reporting with researched recommendations and detailed content.

Business Development

Be recognized as a leader in your industry by identifying key differentiators, targeted communications strategy, and understanding your audience along with potential competitors. With this researched information, a step-wise strategy will help organize your next moves.  

Mountain Roots can help move you through your new written strategy by offering content marketing, research, website copy, project management and more.

• Mountain Roots led the strategy, redesign & revamp of GLP Films.

• In less than two years, Mountain Roots has successfully applied for and received over $35,000 in grant funding for Ridgway’s sustainable tourism development and marketing.

Travel Industry Expertise 

Mountain Roots has years of experience working around the globe in the travel industry. With nearly two decades of experience in tourism, Mountain Roots has contributed to leading tourism stakeholders around the world:

• Journal of Ecotourism

• Colorado Tourism Office Industry Toolkits

• GLP Films

• TravelAge West

• Colorado.com

• Pacific Asia Travel Association

Destination Assessment & Certification

Mountain Roots Consulting is a Country Representative for Green Destinations, a global organization that provides sustainable tourism certification for destinations. Mountain Roots can consult with your destination to work towards Green Destinations certification, a GSTC Recognized standard.

Marketing & Communications

Create a marketing strategy that is researched, organized and easy to use. Mountain Roots can write content or edit previously created marketing content. Mountain Roots leads the marketing strategy for Destination Marketing Organizations.

Whether its B2B or B2C, Mountain Roots can create a marketing strategy and implement — website copy design, writing and editing, research-based articles, newsletters, Press Releases, social media and email campaigns.